Kung Fu Panda staring Jack Black will be released June 6th, but we should begin the planning, marketing, and promotions immediately for this great cross promotion opportunity. The movie may be coming out June 6th, but children everywhere are anticipating this release now. Toy stores are already stocking the Kung Fu Panda line.

Reasons you should start the Kung Fu Panda promotions now:

We can take advantage of children still being in school. So with the promotion of our Kung Fu Panda Martial Arts Workshop, we can better target the promotions with flyer approval. Families will not be traveling for vacations and now they will be better able to respond to out marketing. Other schools are going to know about this marketing and we need to BEAT them to the PUNCH so to speak. I know school that are still using the TMNT products to do promotions with…..we will be still using Kung FU Panda marketing at Christmas time when the DVD’s are released. And to better implement our planning, marketing, and promotions.

The following marketing and promotion ideas should be part of the complete Kung Fu Panda promotion. You do not necessarily have to implement every step, but the more you do, the better your results will be.

1. FREE TICKET GIVE AWAY. Use direct mail or new paper ads to promote that your school is giving away FREE tickets to Kung fu Panda. The families have to come to your school to receive the tickets and they also receive a FREE Introductory program and uniform from your school. Start out by buying 50 tickets form your local theater. When all the tickets are gone simply go buy more as long as families keep showing up at our school for the promotion. Remember only kids are getting the FREE tickets parents have to buy their own.

When buying tickets speak to the public relations manager of the theater and ask for any promotional materials that they can give you to decorate your school and to give to families arriving to your school for tickets. They should be very willing to work with you. But you need to have this meeting early before they give away all the materials.

2. KUNG FU PANADA VIP MEMEBERSHIPS. Try to have the theater give away our Kung FU Panda VIP Memberships cards to everyone who buys a ticket for Kung Fu Panda and ANY movie at the complex the opening weekend of the movie or at least ask for permission for your staff to pass them out at the doors of the theater.

3. PROMOTIONAL BOOTHS. Set up a Promotional Booth in the lobby for the opening weekend or the first couple of weekends. If the management will allow, perform demos in the lobby before each showing of the movie, while people are waiting to go in. The manager can help control this and not allow people to go in too early.

4. LEAD BOXES. Display lead boxes in a few visible locations in the movie theater for the duration of the entire run of the Kung FU Panda movie.

5. KUNG FU PANDA CHILDREN’S BEGINNING MARTIAL ARTS WORKSHOPS. Use our Kung Fu Panda Children’s Martial Arts Workshop flyers, marketing cards, and ads and follow our normal marketing systems for your weekly Mass Intros.